As globalization accelerates and the Belt and Road Initiative deepens, Chinese culture is gaining increasing international influence. However, Chinese film and television works still have room to grow in global recognition. Keenly aware of this opportunity, Li Fude committed to expanding overseas markets to bring more high-quality Chinese productions to global audiences. Drawing on strong industry expertise and market insight, he led his team through multiple challenges to successfully distribute hit titles such as Joy of Life, Storm Eye, Skate Into Love, Nirvana in Fire, and Reset to nearly 100 countries and regions, enabling audiences worldwide to experience the distinctive appeal of Chinese culture.
Beyond achieving breakthroughs in content distribution, Century UU has independently developed the ULight full-spectrum light dome, effectively resolving technical challenges in film and television production while significantly enhancing shooting efficiency and production quality. To date, ULight full-spectrum light dome has been applied in over 39 film and television projects, accumulating production of 4,632 minutes and over 61,716 shots.
Li Fude has long remained deeply connected to his hometown. For five consecutive years, he has established scholarship funds for Hengshui High School and actively supported local economic development and social welfare initiatives, giving back through tangible actions. Today, he continues to lead Century UU in advancing its mission of "Bringing the world together, one story at a time," leveraging technological innovation to strengthen cultural dissemination and enabling global audiences to experience the distinctive appeal of Chinese film and television while contributing to the international promotion of Chinese culture.